Here’s the purpose…

We need to raise to question the who, what, when, where and how’s of the Opioid Crisis.

As county officials and deputies have worked for sometime to find the reasons and solutions to this opioid crisis, it’s time that the community and the families within it do their part. Opioid addiction continues to devastate communities all across America, several individuals falling prey to these once helpful drugs for medicinal purposes have dragged many users into the trenches of a treacherous addiction.

THE AVERAGE AGE OF OPIOID OVERDOSE IN LANCASTER & PALMDALE

26 YEARS YOUNG

THE AVERAGE DEATH COUNT FROM OPIOID OVERDOSE IN LOS ANGELES COUNTY

1,600 IN 2021

The Drugs & Their Nicknames.

Buse, Orange, Stops

Buprenorphine, replacement drug to heroin to help with withdraws.
Chill Pills & Trammies

Tramadol, has two forms: on for extended release & one for imedite release
Bananas, Fluff & Vikes

Hydrocodone the number 2 most frequently encountered drug.
Miss Emma & White Stuff

Morphine is known for having high potential for addiction.
Roxy & Hillbilly Heroin

Oxymorphone is a dru administered with no defined maximum dose.
Captain Cody

Codeine is sometimes in Tylenol 3 or as a cough syrup.
Apache & Dance Fever

Fentanyl is a major contributor and 100x stronger than morphine.

Logo Breakdown

The word searching is representative of the call to action that is attached to the campaign. This call to action is to the community to help find the reason and regiment to the crisis by looking their homes and paying attention to the drugs being adminsiterd to love ones an d the crowd surrounding them.
By taking the “e” and the “a” out of searching it gives a sense of sometihng that is missing and need to find what is missing. This is also a more visually interesting way of presenting the title and concept of the campaign.
The purpose of the asterisk is connected to the use of the asterisk when conducting a deep search. In order to conduct a deep search on a search engine you would add an asterisk to place focus and importance of the search. By adding the asterisk into the logo, the word searching is being emphasized and has an important placed on the search.